Form follows function
From a certain perspective, useful design fulfils a function. Since the end of the 19th century there was a leitmotiv originated in Architecture that was adopted in design: “form follows function”.
At Avant, we call for packaging designs that consider not only the primitive function but also characteristics beyond ergonomics and economic & environmental impacts. Thus, our designs become not only useful, but meaningful, responsible, practical, economical and ethical.
Our environment is our legacy. Thus, we are always working on improving our environmental impact following the principles ‘reduce, re-use, recycle’. We work hard to minimise our impact on the environment. We think before we print. We put as much thought into our packaging as our formulations – both to protect the precious organic ingredients and be kinder to the earth.
We design packaging to cost-effectively protect our products and foster our customers’ experience through amazing textures while minimising environmental impact. In order to help protect our environment, our packaging boxes are not only recyclable but they are ultra-light and made from 100% recycled fibers.
From functional and ethical to educational
At Avant, our packaging are functional & ethical, and preserve an educational dimension.
Transparency lies at the heart of Avant. Every single product we bring to the market has gone through extensive researches as to defining its intrinsic benefits to our clients.
The design of the packaging is aligned with our commitment to transparency. Indeed, the key actives and ingredients added to the formulation of each product are visible at the front of the secondary packaging. Besides, on the right hand side of each carton, one can learn about the action of each ingredients in short and concise sentences. This design choice furthers a honest approach and binds us together with our engagement to always carefully select the ingredients of our products.
As a user, one would feel a lot more confident in using our products and can enjoy a packaging ergonomically designed to educate about the ingredients we use. A better understanding of the contribution of an active ingredient to the expected performance of a chosen product will foster a conscious choice that suits best one’s skin needs.