0 £0
Home Avant philosophy

Honest, Science Driven, Personally prescribed.




We believe beauty should be a source of confidence. 

At avant, we strive to improve the quality of people’s lives by sharing our expertise and committing to a more natural and holistic way of beauty.

With such diverse skin conditions, we help women and men develop a positive relationship with the way they look and realise their full potential through a unique approach to skincare. 

A better understanding of the contribution of an active ingredient to the expected performance of a chosen product will foster a conscious choice that suits best one’s skin needs.




Art of formulating products 

Avant combine wild harvested and lab-based ingredients to craft the most effective and safest formulations possible. Avant redefine your beauty regime by providing you with natural and high performance products to encourage a conscious choice for a healthy skin.

Each ingredient must work in synergy with others to find home in our jars. Our laboratories closely look at concentration and dosage to address the needs of all skin types ranging from hypersensitive to mature.

Besides, ingredients and added actives to our formulations have been safety tested to respect skin conditions including irritation, sensitiveness, dryness, redness, ageing. 



Respect for people, for tradition and for the environment are values we hold dear.

We can guarantee you that all of our collections have not and will not be tested on animals, either the ingredients we use to formulate them.

Our environment is our legacy. Thus, we are always working on improving our environmental impact following the principles ‘reduce, re-use, recycle’. We work hard to minimise our impact on the environment. We think before we print. We put as much thought into our packaging as our formulations – both to protect the precious organic ingredients and be kinder to the earth.