avant guide to beauty (updated)

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This is the first to of a series of multiple articles advising, guiding, accompanying you in the best choices you can make when choosing a skincare product that suits your skin condition. Register to our newsletters and be notified with new articles.

This is the first to of a series of multiple articles advising, guiding, accompanying you in the best choices you can make when choosing a skincare product that suits your skin condition. Register to our newsletters and be notified with new articles.



Dermatologists Predict 2017's Biggest Skincare Trends

Various skincare trends, technologies and ingredients will come to the forefront of the beauty industry and try and astound us with their powerful abilities. But just what will those trends, technologies and ingredients be?

Hyaluronic Acid sweeps retailers’ shelves

Expect to see this highly buzzy ingredient go even more mainstream in the second half of 2017.

Last year, a strong emphasis was made on this active ingredient which will continue its ascension in 2017. It success is certainly measured thanks to its incredible ability to penetrate deep into the skin, hydrate and instantly help improve the appearance of fine lines and wrinkles.

Retinoids are the new Hyaluronic Acid

As hyaluronic acid becomes mainstream knowledge, dermatologists predict that retinoids and retinols are set to take its place as ingredients on the rise.

At Avant, we recommend starting a topical retinol to all our clients. Simply, it will help exfoliate the skin. This micro-peeling effect helps skin cells turn over faster and is the easiest way to treat fine wrinkles, acne, acne scars, and sun damage.

Superfood Skincare

Superfood skincare is a little wonder we see on the rise lately and comes to the top of every beauty editor’s radar.

Just like we treat our bodies with a heap of vitamins and antioxidants for it to stay healthy, it’s time we did the same with our skin.Expect to see ingredients such as Cucumber, Coconut, Sweet Almond come to the forefront of the market.

The Avant Advanced Bio Restorative Superfood Facial Oil is infused with signature ingredients to transform your skin.

Papaya extract works to heal the skin and protects it from the effects of daily stress and irritation whilst the elixir of oils, rich in essentials fatty acids and vitamins, has effective anti-ageing properties, fortifying and energising the skin as well as being a rich source of nutrition. Besides, Vitamin E protects the skin from weather, pollution and UV damage.

Leave-on Masks

Leave-on masks made a splash in 2016, but they are set to become even bigger this year.

With no spillage and worry about removing product from your skin, they are the easiest way to get your hydration and radiance fix.

Here are 3 recommendations from the Avant Range:

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